The YWCA of Northwest Georgia is one of over 200 nonprofit domestic violence organizations across the country competing for $650,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge, which kicked off September 28th. The Challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month.
This is the 3rd time the YWCA of Northwest Georgia has competed in the Challenge, which last year raised nearly $3.1 million for 161 domestic violence organizations throughout the United States. Last year the YWCA of Northwest Georgia raised over 267,000 through CrowdRise – and they’re hoping to build upon that success by topping that number in 2016.
“The Allstate Purple Purse Challenge not only raises money to help end domestic violence, but it starts the conversation about domestic violence and what we can do as a community to put an end to it,” said Holly Tuchman, CEO and Executive Director of The YWCA of Northwest Georgia. “This Challenge is a great way to get the community involved!”
In its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One-hundred percent of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.
Beginning this year, the Challenge will level the playing field by dividing partner organizations into two divisions based on organizational budget size – giving everyone a great shot at the $325,000 in grants awarded by The Allstate Foundation.
In order to count toward an organization’s total, donations must be received by Oct. 25 at 2:00 p.m. ET. Along with $115,000 in weekly bonus challenges, the organization in each division that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $25,000; fourth place earns $20,000; and fifth place will get $15,000.
The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 12th year, Allstate Foundation Purple Purse has propelled more than 800,000 victims on the path to safety and security, and has invested more than $50 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.
CrowdRise Challenges are innovative fundraising competitions for charitable organizations designed to build capacity, create easy engagement and leverage the power of the crowd to provide new, meaningful funding streams for organizations in every sector.
To help The YWCA of Northwest Georgia win The Allstate Foundation Purple Purse Challenge, head to https://www.crowdrise.com/YWCAofNorthwestGeorgia-PurplePurse2016/fundraiser/YWCAofNWGA.